Publishing in the digital age

Before the advent of the Internet, publishing a book was a lot more complicated than it is now. Not everyone could get published; either you had the money to produce the book on your own, or you sent a manuscript to several publishers and waited for their decision. The internet has been a game-changer. Today, if you want to publish and distribute a book on your own, you can do so at a lower cost. There are more distribution channels where authors can reach an audience without traditional publishers, which are usually controlled by publishing houses and popular authors.

In recent years, eBooks have become an alternative to traditional paper books. What exactly is an eBook? It’s an electronic version of a book – but can also be manuals or guides for Internet users. eBooks come in three main formats: PDF, with which we are all familiar; ePub, an enriched PDF (enlarged print, adding music, links, narration, etc.) and mobi, a format developed by Kindle. eBooks aren’t only for writers- they are now part of content strategies for most businesses and entrepreneurs of all types.

eBooks and your business: what are the benefits?

eBooks do more than just share information or tell stories; they’re a marketing tool. They address work-related topics, answer questions from your audience or solve problems for clients. Even before you start writing, you need to think about your goals when publishing an eBook. What is your target audience? Does your eBook relate to your marketing? What are your competitors offering? Is there a topic or an issue you want to address? eBooks are part of a brand strategy to enhance your reputation and the credibility of your business, allowing you to position yourself as an expert in your field. You can offer the content to users for free or for a fee.

eBooks are ideal for collecting information to improve your communications on social networks. For example, you can offer a download of your eBook to Internet users, who enter their email address to receive a copy, then sign up to receive emails from your company. These people can be added to your newsletter mailing list, so you can offer additional products.

Like any product, the eBooks you publish on your site must be high quality and meticulously written. Spelling, grammar and syntax errors should be avoided at all costs; as with all your communications, presentation is everything! Your eBook should answer the reader’s questions and capture their interest. You need a professional copywriter who creates quality copy for your eBook.

Good writing equals structure, which means that your eBook should have titles and subtitles, chapters, paragraphs, etc. Your ideas should be clearly articulated throughout. Think about where you want to direct your reader, so you become publisher of your own manuscript. Remember the title and summary of your book, which is where you capture the reader’s attention. If it’s a guide, add visuals to the copy and remember- high quality images are essential to eBooks.

We work with managers and writers who are committed to success of your content strategy and can target the needs of your clients. We can create an eBook to reach new customers and enhance your reputation. Contact us now to learn more about this service!

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